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A growing market

not to be missed

T is believed that In 2021, has created one of the CRUCIAL: With approximately 57 per cent of the global
57 per cent (4.4 billion) world’s most attractive population on the internet, it is a market any business can
Iof the global population markets for digital platforms.
will be able to access the Levels of engagement,
internet. tability It also measures Australian e-commerce
There is a distinct shift in have all risen in the penetration rates for ‘digital grew 22.3% in 2020,
how retail businesses market commerce infrastructure’ making it a US$27.28
their products, according International surveys reveal including payments and billion consumer goods
to the Australian Trade and that Australia is now a top mobile device ownership. marketplaces, according to
Investment website, as in e-commerce performer. E-commerce has become the Euromonitor report.
2019, fewer than one in Euromonitor ranks the default choice for many E-commerce sales grew
seven retail sales worldwide Australia as the world’s purchases such as food strongly in 2020 in multiple
happened online. fourth most attractive online delivery in Australia. sectors:
By the end of 2021, that consumer market, just Australians generated fashion and beauty
number is expected to be behind South Korea, United A$43.1 billion in online e-commerce sales
ve. Kingdom and the United sales in 2020, according to
While it may not seem States. the Euromonitor report. food and personal care
like much of a difference, in Notably, Euromonitor puts Australians have indicated sales grew 30.4%;
gures it is reaching rst for ‘digitally they are not only more digital music sales grew
into the billions. connected commerce’. likely to spend more online, 25.9%; and
According to www. This top-spot ranking but purchase more per video games sales
austrade.gov.au, Australians’ includes analysis of the transaction.
love for online entertainment, ‘market environment’ and
e-commerce and payments ‘take up of e-commerce’. VISIT: www.austrade.gov.au
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