Page 10 - Beef_Week

Stock Journal Beef Week | 2021
Beef exports hold value through the

volatility of 2020’s global crisis

By SHAN GOODWIN beef exports would remain caused by disruptions in
subdued as a result of markets and the economic
NE of the strongest tightened supply going uncertainty created by the
indications of just forward, the story of 2020 pandemic, producers had
Ohow well Australian for the sector was one of cause to be optimistic, he
beef has fared during the resilience. said.
turbulence of 2020 is in the Even the volume “Most importantly, we
value of its exports, which statistics painted a saw the demand for red
for the year-to-August sat relatively strong picture. meat remain strong, both
at $6.8 billion. Australian beef and domestically and globally,
That fi gure represents sheepmeat exports
no change relative to between January and despite the changes to
consumption patterns,” Mr
2019, despite a volume September this year were Beckett said.
difference of almost 70,000 back 11 per cent and 7pc
tonnes between the two year-on-year, respectively. “While the foodservice
years. It was important to sector, such an important
The point was made by recognise that 2019 and channel for our product,
Meat & Livestock Australia 2020 were very different was severely impacted
chairman Alan Beckett years from a supply almost overnight with the Meat & Livestock Australia
at the annual general perspective, Mr Beckett introduction of severe chairman Alan Beckett.
meeting in late November said. lockdowns around the
of the big red meat 2019 was a particularly world, we saw our product with Australian red meat
research, development and exceptional year, with thrive through other ticking all the boxes.
marketing organisation. drought induced turn-off channels such as retail. “At the peak of
Mr Beckett, who runs resulting in heightened “We have seen a lift lockdowns in Australia,
an Angus breeding and production volumes. in retail sales, driven by who could forget the
backgrounding operation While there remained consumers seeking fresh, abundance of images
in Yea, Victoria, said while ongoing challenges healthy and safe foods - across social media of

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