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Building a strong future                                                    for VIEW








            Learn about                         For more than 60 years, VIEW has    advocacy work, like many volunteer
                                                been a special place for women for   organisations, membership is on
            the important                       all ages and backgrounds to come    the decline, and there is a shortage

            development work                    together for fun and friendship,    of leaders.
                                                connected by the shared goal
            we’re doing to secure                                                   Recognising the importance of an
                                                of supporting the work of The
            a sustainable future                Smith Family.                       active leadership group, in February
                                                                                    2023 the VIEW National Council
            for VIEW.                           While VIEW continues to make        agreed on measures to secure a
                                                a significant contribution to The   strong future for VIEW, including
                                                Smith Family through volunteering,   a review of the organisation’s
                                                fundraising, sponsorships and       geographic boundaries.




                 What is the Geographic Boundaries project?

                 The Geographical Boundaries      and distance between clubs       learning opportunities and
                 project aims to strengthen the   to better understand VIEW’s      giving members a greater
                 governance and leadership        geographic boundaries and        sense of agency. The project
                 structure of VIEW to benefit all   ensure equity of workload,     will also look at ways to grow
                                                  sustainability and attractiveness   awareness of VIEW within
                 members.
                                                  of leadership roles. The project   local communities through
                 To achieve this, several key     will also explore ways to        connections with local councils,
                 objectives have been agreed,     bolster members’ leadership      other community organisations
                 including reviewing the location   skills by providing more       and local businesses.




            Who is involved?                    •  researching historical and
                                                   current VIEW data for their area,
            The VIEW National Office team is
            driving the project with support    •  reviewing their area’s boundaries
            from Maryanne Maher, VIEW              and distances between clubs,
            National Manager and Leonie
                                                •  investigating ways to promote
            Green, The Smith Family’s General
                                                   and grow VIEW in their area,
            Manager, State and Territory
            Operations. The VIEW National       •  reviewing collaboration with
            Executive is taking a hands-on         The Smith Family, and
            role engaging with VIEW members
            in local communities. Teams of      •  organising and facilitating
            6-8 VIEW members from different        meet and greet events.               New VIEW
            clubs will complete research and
                                                                                        marketing
            activities in their geographic areas.
                                                Next steps
                                                                                        collateral!
            What has                            The project will roll-out in all VIEW   We are very excited to
                                                areas nationwide throughout 2024,
            happened so far?                    with recommendations reviewed by        launch VIEW’s fresh new
                                                                                        marketing collateral! Your
            The project has commenced           the National Leadership Team            VIEW Clubs are able to
            in Perth and surrounding areas      in 2025.                                order brochures, posters
            in Western Australia and in the     Any members who would like to be        and essence cards (via the
            Macarthur, Southern Highlands,      part of their area’s project team       Stock Order Form). Club
            Illawarra and Wollongong, and       can contact their National or Zone      banners have also been
            Lower Mid North Coast regions       Councillor, Executive mentor or         updated and templates can
            of New South Wales. With the        National Office on                      be requested from National
            aim of developing targeted          view@thesmithfamily.com.au.             Office (via Club Banner
            recommendations, project                                                    Request form).
                                                Stay tuned for further updates
            teams are:
                                                as the project continues to evolve.
            6   VIEW MATTERS
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