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Stock Journal Beef Week | 2023
The tricks the industry is missing

By SHAN GOODWIN “We have to find a way
to get clearer signals
DESPERATE need going all the way along the
for new beef supply chain,” Mr Sherrard said.
Achain models that “We must operate on a
better distribute risk foundation of trust and
and reward was one of the belief that working
the key messages to together step-by-step
come out of a meeting along the chain is a more
in the United States of powerful approach than
global industry people allowing our critics to chip
leading the way in away at each one of us bit
sustainability. by bit.”
In wrapping up the Sherrard made the
2022 Global Roundtable argument that global GRSB secretary treasurer Justin Sherrard, Rabobank, at the Denver
for Sustainable beef had created for conference in the United States.
Beef conference in itself a very important
Denver, Colorado, the space right now in the deck was stacked Mr Sherrard said that
the sustainability
organisation’s secretary conversation and had in against us in the run up to window had to be used
treasurer Justin Sherrard, front of it a window of the United Nations food wisely.
“The critical thing we
systems summit. It looked
Rabobank, made mention opportunity that would like the vegans had taken have to do at the moment
of several ‘wake up calls’ not last forever. over and were going to is capture data, agree
and ‘tricks the beef “Yes we are under direct the conversation on metrics and start
industry is missing’. pressure to do better. on a sustainable food reporting,” he said.
One he spoke There are plenty of system.” “What we need behind
passionately about was the critics out there who But collectively the a good narrative is good
need to set up alignments want to see the end of industry had fought hard data.
between all, from producer our supply chains,” he and captured a space “We have to be willing to
to processor to retail, that said. where it could now ‘stop share our data in ways that
spread the benefits and “But just a couple of and breath’ and set a plan provides the ammunition,
risks more evenly. years ago, it looked like for moving forward. the fuel, the foundation to

Celebrating 50 Years

of L mousins in Australia

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