Page 21 - SJ-Beef-Week-2023_Preview

Stock Journal Beef Week | 2023
the story we are going to
tell into the future.”
How far we’ve come
It was easy to forget how
far the beef industry had
come in terms of engaging
with the communities
and societies in which it
operates, Mr Sherrard told
the 250 delegates from
the world’s largest beef
producing and exporting
nations.
“When (Australian
researcher) Bradd Witt
kicked off this conference
by referring to the ‘Get off
Our Backs’ slogan farmers
went to the market with
15 years ago, I thought he
was joking,” Mr Sherrard Australians attending the GRSB conference in Denver included (back row from left) Tom Lawson, Scott Strachan,
said. Mark Wiedermann, Justin Sherrard, Jacob Betros, Matthew Worrell; (middle row) Jacqui Huntington, Olivia
“I did not think even 15 Lawson, Mark Davie,Taylah Faulkner and (front) Ian McConnel, Brad Witt and Bruce McConnel.
years ago our industry
was using that sort of University of Queensland, ‘telling its story’ because people to criticise us
language to talk to outside when they outlined communication was a two directly that we can hope
stakeholders about what research which suggested way process. to understand where they
we do in the food system.” that ‘telling our story’ “We have to get ready to are coming from and in
The challenge might not be enough. listen,” he said. turn we can ask ourselves
of rethinking what Mr Sherrard said “We shouldn’t be afraid what else we need to add
communicating means what he took away from of criticism. I doubt there to our story.
was put out early in the their presentations was is anything out there we “Because in truth, our
conference by Dr Witt there were limits to haven’t heard before. And story at the moment is
and his colleague Taylah how effective the beef it is only through really what we think others want
Faulkner, both from the industry could be at engaging and inviting to hear.”

OFFICE: (08) 8391 4629
sales@hillsfarmsupplies.com.au
24 Simper Crescent,
Mount Baker SA

• CONCENTRATES & BALANCERS • COMPLETE FEEDS
• FARM ADVISORY SERVICES • PASTURE AGRONOMY

• ANIMAL HEALTH

More than meets the eye.
Precision in ruminant nutrition.

VR4724763

21